When we look back on this era of beauty in 20 years, we’ll think about contouring and highlighting, but bold eyebrows just might be the defining beauty trend of the decade. Women who don’t naturally have full, fluffy eyebrows are going to great lengths to make it look like they do. There are brands whose product lines consist solely of products to make your eyebrows look like Cara Delevigne’s.
Part of the appeal of full brows is that the represent a complete rejection of pencil-thin brows, which were popular from the middle of the ’90s and only fell out of favor a few years ago. Not everyone’s brows arch in a way that makes it possible for them to look good when they are thin. On the other hand, almost everyone can use a product or two to make her brows look longer and thicker. Soft brows make you look younger as well. Tweezing the brows and making them look angular is a harsh look that draws attention to any straight lines in your bone structure. Letting them grow out a little more naturally does a lot to give your face a better balance.
Anastasia Beverly Hills is known for having arguably the best eyebrow products in the game. The skinny Brow Wiz is the gold standard for eyebrow pencils. It is creamy enough to sketch on smooth lines of pigment but stiff enough to prevent you from laying down too much color. You can use this type of pencil to completely fill in your eyebrows, or you can use it to draw an outline before using a powder or a pomade. Benefit’s Precisely My Brow Pencil also works in this manner, as do any number of skinny pencils from prestige and drugstore brands. Powders give you the most natural-looking brows but they lack definition and don’t always last. Pomades like ABH’s Dip Brow are bulletproof, but it is difficult to make them look natural.
One of the trickiest parts of achieving trendy full brows in preventing the inner edges from looking boxy. The hair growth in that area is thin and grows upward. When you fill in that section with the same intensity as the rest of your brows, it makes you look harsh and masculine. Instead of using your pencil or pomade on the inner third of your brows, use a tinted gel like Glossier’s Boy Brow or Benefit’s Gimme Brow. Run it lightly over the entire length of your brows to set them in place and make the color uniform.
Anyone can rock the full brow trend with the right techniques and a little practice. Start with a brow pencil and then add more products and textures once you’ve decided how big you like your brows.